10 Top Instagram Marketing Tools In 2020

top Instagram marketing tools

So, you’ve just started Instagram marketing and now you’re looking for top Instagram marketing tools to ease up your growth huh! Well, you’re at the right place so keep reading.

But before getting started let’s understand why you need these top tools for Instagram marketing.

Though Instagram is right now the best social media platform and is rising in the ranks day y day but to be honest Instagram doesn’t have the necessary inbuilt features that a social media marketer or a business needs. that why it becomes necessary to rely on other tools for Instagram marketing.

Instagram provides us better visuall content as compared to other social media platforms and the most amazing part of Instagram is that it has a completely clutter-free User Interface.

You will be surprised to know that Instagram has the highest average rate of engagement for the brand as compared to other social media platforms(Facebook, Twitter, etc).

As Instagram is emerging as the king of social media, we need different tools for growing on Instagram. These Instagram Marketing tools can help us to-

  • Content Creation & Curation.
  • Discovery.
  • Scheduling & Publishing.
  • Analytics,
  • Measure the effectiveness of strategies.
  • Keep eye on competitors, etc.

There are tons of Instagram marketing tools available in the market and almost every tool has the same features meanwhile having huge pricing differences.

So, In this article, we will try to break down the list of the top 10 Instagram marketing tools that provide the best features and hence you can choose the right one on the basis of your needs.

Anyways lets get the list of 10 best tools for Instagram marketing going.

1. All Hashtags

Hashtags are preceded by the symbol (#), that categorizes the content and track topics on Instagram, Twitter, Pinterest, and Facebook.

You can literally explode your Instagram growth if you know the right way of using hashtags.

Hashtags are a way to connect to a more targeted audience for a specific theme, topic, content. Hashtags make your content more accessible and discoverable.

All hashtag is a tool that can help you do the same. The major part of any hashtags strategy is to choose the right hashtags for Instagram and all hashtags help you to do just the same.

top Instagram marketing tools

All you need to do is just type your industry keyword and click generate and you’ll have the top 30 hashtags of your industry in a moment without putting in hours of research.

And not only that All Hashtag also helps you to analyze and track your hashtags in a single click.

Hashtags play a very important role in Instagram marketing and for me All hashtag is my go to place when it comes to using hashtags for Instagram growth.

2. Social Blade

Social Blade is an Instagram marketing tool that is used to check the various important account statistics like Average engagement rate, likes, comments, etc. it also reveals how many followers you’ve gained or lost in the last days.

top Instagram marketing tools- social blade

It also helps you to track your ranking in your industry on the basis of followers, engagement, and media.

And the best part is that you can track these analytics of all of your (& your competitor’s) social media accounts be it Facebook, Linkedin, Twitter, or youtube.

3. Social Rank

Social Rank helps you to evaluate your followers on social media. It is the easiest way to identify, organize, and manage your audience on Social Media.

Firstly connect your Instagram account with social rank and then you will see the option ‘Summary‘ at the top-center of the page. This tool will provide you important information such as:

  • Gender Distribution
  • Top Followers Location
  • Popular Bio words & Hashtags
  • Best time to post
  • Followers distribution

These features of social rank can help you get a huge amount of data on your audience that you can use for different purposes like selling or serving your content.

And social rank also lets you know the best timings to upload your content on Instagram and hence increasing the chance of higher engagement.

top Instagram marketing tool social rank

Now, let’s suppose you want to know who are your most engaging followers!

Sounds complicated right? but not with Social rank.

Social rank will reveal you the most interactive and engaging followers of the last 45 days in just a click…isn’t it amazing!

4. Short Stack

If you want to increase your followers and engagement to a large extent within a short period of time then Short Stack would be the best option for you.

With Short Stack, you can create social media contests, giveaways & quizzes in just a click.

top Instagram marketing tools - short stack

Actually, Short Stack is a whole marketing suite that offers various tools that you can use for email marketing, social media marketing, landing pages, conversion optimizations, etc.

I’ve included Short Stack in the list of Top 10 Instagram Marketing Tools list because Short Stack can you create amazing Instagram campaigns and contests.

5. Grum

top Instagram marketing tools - Grum Instagram tool

Though there are numerous social media scheduling tools Grum is specially designed for Instagram. You can link multiple Instagram account to grum and manage your content from one place.

6. Awario

The major use of Awario is to monitor your presence on the web and social media.

With Awario you can monitor what people and your customers are talking about you and how they are creating to your products and services.

Awario can also help you to find the influencers of your industry and also to find the weaknesses of your competitors.

awario Instagram marketing tool

The best thing about Awario is that it has a very simple to use dashboard, so easy that anyone can use it. On top of it, you can even create alerts for specific keywords and get notification directly to your inbox.

7. Buffer

If you ask me about the best Instagram marketing tool then I would recommend you buffer without a second thought.

Buffer social media tool

You can schedule, publish, analyze, monitor, create various social media campaigns and workflows, and do a lot of other stuff related to social media marketing. the metrics given by buffer are very very accurate.

Even brands like “Entrepreneur” trust buffer for their social media metrics and success.

Buffer even helps you track the growth of your Instagram and other social media accounts if they are performing well or not.

The best thing about buffer (In my opinion) is that you can generate your social media reports right from your dashboard while other tools don’t provide this feature.

On top of it, you can add up to 25 team members in buffer and assign them different roles and responsibilities.

8. Canva

What if I tell you that you can design professional social media creatives without the help of a graphic designer?

Yes! you can create professional graphics from Canva using ready-made templates.

Canva offers thousands of ready-made templates that you can edit and use without any issues of copyright and all.

canva tool top Instagram marketing tool

You don’t need any skills to use Canva, everything is just drag and drop. You can create stunning social media posts, presentations, posters, documents without any hassle.

You can either choose from ready-made professional templates or you can start from scratch.

Let me show you something-


Don’t you think this carousal post looks amazing? I totally made this in Canva.

There are even thousands of free and paid stock images and illustrations that you can use to design your graphics.

Canva scheduling tool

Recently, Canva also introduced the social media scheduling feature.

The best part is you don’t need to login to different dashboards, as soon as you will finish designing your creative Canva will give you the pop-up to schedule your creative…pretty handy! isn’t it?

All these cool features easily lands Canva in this list of 10 Top Instagram Marketing Tools.

9. Plann

Another complete social media suite for Planning, scheduling and analytics and even creating social media posts.

top Instagram marketing tools

Plann gives you tons of features like-

  • Post and Story Scheduling.
  • Advanced Social Media Analytics.
  • Graphic Designing Tools.
  • Custom Strategy Creation.
  • Drag and Drop Social Media Calendar.

One thing that I like the most about Plann is that you can edit your Instagram wall grid to look just as you wish. I know its not something very big but being an Instagram marketer how my Instagram wall grid looks matters a lot to me.

10. Ninjalitics- (One Of My Top Instagram Marketing Tools)

What if I tell you that you can spy on your competitor’s engagement, audience, insights, and various other important metrics?

Yes, you can do all of that using Ninjalitics. Ninjalitics is specially designed for Instagram and lets you analyze all the important aspects of any account you want.

All you need to do is enter the username of your competitor and BOOM, Ninjalitics will show you all thier account metrics. Just like this-

social media tool

Ninjalitics will literally dissect your competitor’s account in a minute, so make sure you add this tool in your arsenal.

11. Repost (Bonus)

Repost for Instagram is one of the most famous Instagram marketing that allows you to easily repost any picture or videos from other Instagram accounts.

Suppose, your customer has posted a testimonial video, so here instead of downloading and then posting that video, you can directly report it using repost for Instagram while giving credit or mentioning the original creator.

Repost also have another inbuilt tool that you can use to add links to your Instagram posts. It allows you to add a small QR code to your photo that people simply screenshot & scan to follow the link.

And to do the magic you’ll just need to install the repost app.

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