Do you know about the Common Social Media Mistakes To Avoid if you want to grow on social media?
Social media plays a vital role in building your brand and business as you can easily target the desired audience. Interacting with your audience is super smooth on Instagram and it makes Social Media Platforms a convenient way to boost up your followers, grasping engagement to a large extent.
But it’s sad to see social media practitioners struggling hard for their businesses but still, they don’t get the desired outcome. So, In this article, we are going to talk about 5 common social media mistakes to avoid at any cost.
Sometimes because of less interaction and low engagement with your audience leads us to take wrong decisions and these decisions can be deadly for your social media marketing.
Here we will talk about how you can avoid social media mistakes? And believe me, it is very important to avoid these 5 social media mistakes otherwise you’ll never get anything out of your social media efforts. So here the list of 5 social media mistakes that you must avoid goes on.
1. Not Using Original Visuals
Social media is all about sharing images, videos on your feed and that’s why you should be very attentive to what kind of visuals you post on social media.
But I’ve seen a lot of people reposting the content which already exits. It’s a huge blunder when it comes to social media marketing. You should always focus on making original creatives and graphics.
This can directly affect your audience, reputation, and engagements so always make your own content. Even if you’re a newbie and don’t have enough resources to hire a team, you can always repurpose the old content or you can recreate other people’s content while giving them proper credit.
In case you have no idea of what content you should post you can post polls and stories to ask your audience for the same. This may help you to create your own content and grasp new ideas.
And always make sure that whatever you post must be of good quality and even Instagram encourages the posts having good quality. so keep that in mind too.
2. Posting The Same Type Of Content Every Day
The most common social media mistake to avoid is posting the same type of content every single day. I’ve seen a lot of brands, influencers posting the same type of content every single day on social media.
And after a while, their content becomes just way too predictable and boring that the audience stops engaging with it. Being a social media practitioner/brand you should never let that happen.
As the audience always expects something new and interesting you should never let them down and must always show creativity in your content that mentality forces your audience to engage with it.
As I mentioned earlier this social mistakes must be avoided at any cost other wise it can a major reason for your downfall.
Well, I know posting something new on daily basis is not easy, and that’s why I am here to you out! Here are a few resources and ideas that you can use to generate unique content for your social media marketing.
- Repurpose your blog posts
- Industry News
- Stuff Related To Employees
- Questions Posts
- Quick Tips
- Event Posts
- Sneak Peaks
- Free Resources etc
Now, lets move on to the biggest social media mistake that you should avoid.
3. Not Understanding How The Algorithm Works
Though, it’s true that mostly all platforms follow the basic algorithm that is ‘ Whatever type of content you follow that’s will be more recent on your feed‘. But is that all there is to understand about social media algorithms? obviously NO! There is so much more to understand about social media algorithms.
And If you don’t understand how algorithms of your targeted social platform work, then no matter how good of a content you post, you will never reach enough audience.
Frankly, this is the most common social media mistake done by marketers and brands. They don’t understand the systematic way of an algorithm. We have 4 big daddies in social media namely Facebook, Instagram, Linkedin, and Twitter! right? Even though these four follow the same algorithms on the surface but these all platforms have a different set of algorithms for different features.
For Example: Hashtags on Instagram works on the basis of what kind of posts you’ve gone through while on the other hand twitter only shows the trending hashtags.
That’s why it’s very important to deeply learn about each and every platform before or when you step into the social media game. Otherwise, all your efforts won’t generate you any ROI.
Anyways, lets move to the 4th social media mistake that you should avoid.
4. Having An Incomplete & Unoptimized Profile
The most barbaric social media mistake that you should avoid is leaving your profile incomplete and not using enough keywords. First, lets talk about what you’ll lose if you did this social media mistake-
Leaving an incomplete social media profile can lead to losing a big chunk of traffic, bad reputation, low engagement & obviously low conversions while doing sales.
So, the very first thing that you should do is completing your profile. A complete and fully optimized profile includes-
- Either one of them must include a keyword.
- Good Profile Picture.
- Proper Bio/About Sections Describing Your Purpose.
- Your Cover Image.
- Make Sure Your Profile Is Public.
- Contact Information
Adding all these things will help your audience to understand you and your brand in a better way as well as it will be easy for them to connect or buy from you. On the other hand, leaving this information unfilled can lead to distrust in your audience and it is a social media blunder that you must avoid.
5. Failing To Engage With Your Audience Regularly
Social media is all about being social making good relationships with your audience so they can later be converted into customers. According to various research customers built on social media tends to be more active and loyal than fdirect sales.
But again the point is all about interacting and making relationships with your audience.
I’ve seen many people who think that posting the piece of content is enough, they don’t even reply to the comments which leave their audience frustrated.
Do you know even companies like BMW and Mercedes reply to every single comment on their posts even if it is a negative comment? isn’t it great?
By giving a reply on a comment you instantly solve their query related to your brand or content and make then believe that you’re always available for them.
And yes, interactions are not done only in comments but in stories as well. Do polls and ask questions from your audience about their queries, problems and expectations form you and your brand.
So, that was the list guys. I hope you enjoyed and got to learn a lot about these 5 common Social Media mistakes to avoid at any cost.
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